browser that Sainsbury’s defends Christmas advert featuring black family after trolls criticise them for being ‘woke’ Sarah Young @sarah_j_young Monday 16 November 2020 16:25 A heartwarming Christmas ad from supermarket chain Sainsbury’s is set to resonate with the nation today. With a much needed feel-good factor, the supermarket has released the first of its collection of nostalgic adverts, which aim to celebrate culinary memories with loved ones and transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food. In Britain, the elusive racist, like Bigfoot or the dragon, may be a mythical creature. ‘Sainsbury’s is for everyone, and it’s important our advertising reflects this. Over the weekend, the multi-chain shopping company released one … Advertising watchdog ASA has revealed it won’t be investigating the Sainsbury’s Christmas advert. A furore about a supermarket’s Christmas ad is not the end to 2020 anyone wanted, but it’s the one we deserve. — Sainsbury's (@sainsburys) November 14, 2020 In fact, the trouble-stirring ‘Gravy Song,’ is only one in a series of three ads, sharing the same aesthetics and general message. ‘Dear [Sainsbury’s] your application has been accepted… Welcome to the ‘trigger the racists’ club,’ Ashley joked on Instagram. Sainsburys christmas advert 2020 complaints. The one-minute long Gravy Song ad - which is the first of three films - features a heartwarming phone call between a father and daughter as they share their excitement for Christmas, and their longing to spend the special day together. The excitement for Christmas gets them talking about Dad’s gravy and his ‘famous’ gravy song. Sainsbury's have defended their Christmas advert after their advert was criticised by some for featuring a black family. explains more about how we use your data, and your rights. Supermarket giant Sainsbury’s has defended one of its 2020 Christmas adverts, after online trolls criticised it for being too ‘woke’ By Alex Nelson Tuesday, 17th November 2020, 4:01 pm — Sainsbury's (@sainsburys) November 14, 2020. Sainsbury’s Christmas advert, 1914. As the father and daughter chat, a montage of Christmas memories is shown on screen, showing them cuddling on the sofa, family members opening presents and the dad joining in with his daughters as they dance in their kitchen. Fashion brand Tu, whose clothing is available from Sainsbury's, Argos, and online at, are currently airing this Spring 2020 'Be You - Mum (and some)' TV advert to showcase their latest collection. 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Abbie Bray Thursday 19 Nov 2020 4:52 pm. Taking to social media, the comedian shared a video of himself, where he played both a Sainsbury’s manager and a racist man who demands to see the manager to complain about the Christmas ad. SAINSBURY'S HAS responded to criticism after their Christmas advert featured a Black family. Home is Christmas’ – an ode to the power Christmas food has to transport us back to happy memories, Subscribe to Daily Mirror and Sunday Mirror newspapers, Lidl's Christmas advert takes savage swipe at rival Aldi's Kevin the Carrot, John Lewis Christmas ad was nearly scrapped for first time in 2020, What is the best ever Christmas advert? Every year, organisations from Coca Cola to John Lewis and the WWF pull out all the stops to lay on the most show-stopping ads. 13 November 2020. When you told Sainsbury's you won't be shopping there anymore but remember you can't shop in Tesco either because they banned Easter. The outrage over Sainsbury’s Christmas ad with a black family proves it: racism in the UK never stopped. However, the advertising watchdog has since ruled out an investigation as it shut down the racist complaints. The ad sees a montage of home video-style footage playing while the phone conversation between family members ensues in the present day. Gemma Arterton confesses she's 'terrified' of playing Dusty Springfield in new role, Gemma Arterton has admitted she's feeling the nerves over embodying Dusty Springfield in a new film about her escape to the US. People really want to complain that they can’t relate to a Black family starring in the Sainsbury’s Christmas ad when Aldi’s ad is literally a family of carrots — Lauren (@laurenevie_) November 16, 2020. Our. The customer replied: ‘Nah, I ain’t a racist, I just don’t like your Christmas advert. EastEnders villain Lucas Johnson met a gruesome fate after hitmen attacked him - but is he really dead, and who hired the hitmen? Some even threatened to boycott Sainsbury’s after the festive ad was first aired on Saturday. It also depicts the dad making his signature gravy, prompting him to start singing his gravy song in the most cringe-worthy yet lovable dad-like manner possible. EastEnders' Lucas Johnson 'murdered' by hitmen - but did Phil Mitchell hire them? The advert titled The Gravy Song, features a father and daughter on the phone as they discuss the dad’s famous gravy, which he makes every year for Christmas. The idea of the 2020 campaign is interesting but the result is not so good as icon sainsbury’s christmas ad 2014 or the big night (2018) and nicholas the sweep (2019). Each ad ends with the line ‘Food is Home. Sainsbury's 2020 Christmas advert (Image: Sainsbury's) Never miss a big story in Cornwall again with our daily newsletter . The idea of the 2020 campaign is interesting but the result is not so good as icon Sainsbury’s Christmas ad 2014 or The Big Night (2018) and Nicholas the Sweep (2019).. 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